The KitchenAid
Experience Store
and Showroom

Now in london


98 Wigmore Street,
London W1U 3RN,
020 7935 2575


Mon - Fri: 10:00 - 18:00
Sat: Closed
Sun: Closed

The KitchenAid Experience Store

Stylishly arranged over two floors, the new Experience Store is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. Not only are KitchenAid’s famous small appliances on display but also the recently launched range of major appliances which offer a perfectly balanced mix of iconic design and professional performance.

The space has a fully functioning demonstration kitchen as well as a cookery school which entertains a rolling schedule of events, offering customers the opportunity to experience the professional results KitchenAid appliances can produce. In addition to the demonstration kitchen, the store also houses a training facility hosting product specialists from retailers nationwide, ensuring that customers are given the best, most informed service possible.

A super-sized version of the iconic KitchenAid Artisan Stand Mixer takes pride of place in the window of the Wigmore Street store and the full spectrum of colourways is available to purchase.


Free demo

Join us in our fully functioning demonstration kitchen for a series of in store demos presented by KitchenAid alongside a range of industry specialists and specially chosen guest speakers.


Experience KitchenAid's professional performance appliances for yourself at the Wigmore Street Experience Store cookery school.
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Hosting Events

The Experience Store is an ideal location to hold an intimate or corporate event. If you would like us to host an event for you then please contact the store
on 0207 935 2575 or email us directly.
Email us


  • Alexandra Friend

    Experience Store Manager
    I love sharing fabulous food with friends and family, and am usually the first to volunteer as taste tester!
  • Lindsay Maguire

    Experience Store Executive
    I love baking and will use any excuse to make a cake! I enjoy trying new recipes with different ingredients, especially chocolate, to test on family and friends.


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