THE NEW DESIGN OF KITCHENAID
MAJOR DOMESTIC APPLIANCES COLLECTION

ICONIC DESIGN AND PROFESSIONAL PERFORMANCE

Looking to the Artisan Stand Mixer design for inspiration, KitchenAid presents the new aesthetic for major appliances, relying on carefully chosen details synonymous with quality, craftsmanship and promise of professional performances.

RED MEDAILLON

RED MEDAILLON

RED MEDAILLON

This deep full-bodied red is the colour that has always symbolised everything the brand believes in: a welcoming kitchen in which you are keen to get started, experiment, share and love.

TEXTURED FINISH

TEXTURED FINISH

TEXTURED FINISH

The combination of authentic materials and emotional connection with refined finishes results in a mix of strong visual and tactile elements. An authentic signature - inspired by professional chef’s appliances – designed to guarantee a secure and firm grip.

GLASS AND CHROME: THE PERFECT MATCH

Why hide the magic that’s being created inside your oven? Instead, we decided to enlarge the oven glass and highlight it with chrome features. This makes it so much easier and more comfortable to observe the mesmerizing motion of proving dough or the moment a pie is perfectly baked.

KNOBS AND BURNER

KNOBS AND BURNER:<br/>THE PROFESSIONAL TOUCH

KNOBS AND BURNER:
THE PROFESSIONAL TOUCH

A harmonious union between contemporary chrome, the industrial look of brushed steel and a sophisticated non-slip herringbone pattern. For even more precision and control.

NEW WHITE DISPLAY INTERFACE

NEW WHITE DISPLAY INTERFACE:
THE CLEAR WINNER

The success of a complex recipe often depends on the precision offered by the tools at hand. That is why the new white navigator interface is modern, clear and easy to use as a gateway to all the professional functions of each appliance, from dough proving and dehydration to pastry-making and bread-baking.

THE KITCHENAID BADGE

The badge bearing the KitchenAid logo, applied to the new collection of major appliances, is a precious raised-steel detail reminiscent of the good old days, imprinting all your recipes with the mark of KitchenAid’s authentic design.

DISCOVER THE ENTIRE MDA COLLECTION

Inspired by professional chefs, the KitchenAid major domestic appliance collection includes ovens, hobs, a chef touch sous-vide cooking system, fully integrated dishwashers, and refrigerators with versatile interiors that can be fully customised to suit individual needs.

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